[1] Its primary focus is the organisation of tours for small groups, led by a lecturer who is an expert in their field.
In 1994, the company expanded into producing music festivals to complement their small group tours.
[3] Martin Randall Travel focuses on a small clientele and has received favourable reviews.
Ian Irvine in The Independent said, "All three... highlights from my life as a cultural tourist were part of the remarkable series of music festivals run by Martin Randall.
"[4] Christine Headley praised Martin Randall Travel's handling of money – covering most costs and distributing local currency - on the festival she attended.