He is an associate professor of marketing at the Eller College of Management at the University of Arizona.
Reimann's research focuses on consumer psychology, especially the role of positive and negative affect in consumption, and is aimed at identifying an overarching framework for how consumers utilize emotional information to arrive at decisions.
[1] Specifically, he is interested in reward and reinforcement, food consumption, and relationship management.
Reimann's research also deals with accuracy of survey responses and the triangulation of different data forms.
[2] Reimann helped found (with Oliver Schilke) the Journal of Neuroscience, Psychology, and Economics,[3] an official journal of the American Psychological Association.