Granny Takes a Trip

Granny Takes a Trip was a boutique opened in February 1966 at 488 Kings Road, Chelsea, London, by Nigel Waymouth, his girlfriend Sheila Cohen and John Pearse.

[5] By the spring of 1966, the shop had achieved worldwide renown, including a feature in Time magazine "London: The Swinging City".

[6] They paved the way for many of the designer boutiques that followed, such as Mr. Freedom, Alkasura, Let It Rock, and later the more ambitious enterprises of Malcolm McLaren and Vivienne Westwood and Paul Smith.

Hornik brought in two New Yorkers, Gene Krell and Marty Breslau,[4] and the team introduced a new, more dandified phase with rhinestone and appliquéd velvet suits and stack-heeled boots sold to such performers as Rod Stewart, Ronnie Wood and Keith Richards.

[4] On April 10 2024, Granny Takes a Trip was relaunched as an online store backed by The Rolling Stones, amongst other private investors.

[9] CEO Marlot te Kiefte relaunched the brand, offering a garment rental service as well as retail, taking inspiration from the original boutique in their designs.