Known for an innovative focus on capturing the attention of younger baseball fans, Hendin is credited with helping spur the popularity of team mascot Fredbird.
He was sort of put under my wing, so to speak ... Basically, the idea had been broached by many different people, since that was the heyday of the San Diego Chicken.
Hendin also gained notarity for a unique collection of Cardinal and baseball memorabilia in his office at Busch Memorial Stadium that was dubbed "Trinket City.
"[1] A portion of Hendin's extensive 33 year memorabilia collection is currently on display in the UMSL Student Center.
Hendin was inducted into the University of Missouri-St. Louis Sports Hall of Fame in 2003 under the category of distinguished service for his, "work and dedication to the UMSL Athletic Department.