[6][8][9] Marvel Studios' Brad Winderbaum, the executive who was in charge of What If...?, was promoted to head of streaming, television, and animation at Marvel Studios,[10] and in September, Alonso was promoted to president of physical and post-production, VFX and animation.

[12] During the Disney+ Day event in November 2021, Marvel Studios officially announced an animated Spider-Man prequel series titled Spider-Man: Freshman Year, the What If...?-related Marvel Zombies,[13] and X-Men '97, a revival and continuation of X-Men: The Animated Series.

[18][19] Shortly after, Winderbaum said the Multiverse Saga of the MCU and its exploration of the multiverse allowed the studio to "look at alternate paths and other takes on the characters... see[ing] them expanding and growing in unforeseen, unexpected ways", which he stated was the "guiding light" for the animated projects.

[20] By September, Brian Kesinger was attached to direct an animated series for Marvel Studios,[21] though it was canceled shortly after.

Despite this, Alonso continued to promote the film following its September 2022 premiere, and was consistently reminded of her agreement and breach of contract, ultimately leading to her firing.

[23] Alonso's lawyers refuted this claim, stating Disney was aware of, and agreed to, Alonso's work on Argentina, 1985, and that she was instead "silenced[... and] was terminated when she refused to do something she believed was reprehensible";[25] this incident was reported to be a disagreement with a Disney executive over the censoring of gay pride elements in Ant-Man and the Wasp: Quantumania (2023) to release the film in Kuwait and comply with its restrictive anti-LGBTQ laws.

[26][27] A Disney spokesperson reiterated the notion that she was fired due to "an indisputable breach of contract and a direct violation of company policy" among other "key factors".

This was done to help indicate to audiences that they did not have to watch all of the studio's projects to understand the overall story and could choose which storylines and characters under these banners to follow.