[8][9] Marvel Entertainment Group previously licensed some of their characters for television series, with animated shows often becoming more successful than their live-action counterparts.

Marvel had better luck in syndicating their properties in the late 1990s and early 2000s with Night Man and Mutant X, which respectively lasted for two and three seasons.

[16] At San Diego Comic-Con in 2011, Loeb revealed, in addition to the Hulk project and AKA Jessica Jones, Marvel Television also had Cloak and Dagger and Mockingbird in development at ABC Family.

[24] By October 2013, Marvel was preparing four drama series and a miniseries, totaling 60 episodes, to present to video on demand services and cable providers, with Netflix, Amazon, and WGN America expressing interest.

[29] It was also revealed in November 2013 that the Hulk project first announced in 2012 had been shelved, with Loeb saying, when "we saw what Joss Whedon and Mark Ruffalo were creating in The Avengers, that was a better solution".

[15] Additionally, Del Toro wanted to create a more violent take on the character than what ABC was hoping to achieve with the series.

[37] Also in May, Iger indicated that Disney saw potential in creating a streaming service dedicated to Marvel content as a way to further "take product... directly to consumer".

[39] The series would still focus on Morse and Hunter, with Palicki and Blood both attached, but is no longer intended to be a true spin-off of Agents of S.H.I.E.L.D.

[41] In October 2015, ABC ordered a put pilot for a half-hour live-action comedy series Damage Control, based on the comics construction company of the same name.

[4][5] In January 2016, Lee stated the Most Wanted pilot would begin production "in the next few months" and announced that a second Marvel comedy series was in development in addition to Damage Control.

[43][44] Also in January, Netflix was in the early stages of developing a Punisher television series starring Jon Bernthal, who appeared in the second season of Daredevil.

[46] In April 2016, the ABC-owned network Freeform greenlit Cloak & Dagger with a straight-to-series order as Marvel's first work with ABC Signature.

[49] At the end of the month, Marvel and Netflix officially picked up the series, The Punisher, with Bernthal attached to reprise his role as the lead character.

Nix served as an executive producer along with Bryan Singer, Lauren Shuler Donner, Simon Kinberg, Loeb and Jim Chory.

[53] The following month, it was announced that Runaways had received a pilot order, along with additional scripts, from the streaming service Hulu, based on the team of the same name.

[55] In April 2017, Freeform announced a straight-to-series order for the half-hour live-action series, Marvel's New Warriors, with the first season, consisting of 10 episodes, set to air in 2018.

[63] In August 2017, senior vice president of original programming Karim Zreik indicated that Marvel Television was working with ABC on a "Jessica Jones–esque" female-focused show.

[64] By November 2017, Disney was developing a Marvel series specifically for release on its new Disney+ streaming service, which it planned to launch before the end of 2019.

[71] Kevin A. Mayer, chairman of Walt Disney Direct-to-Consumer and International, indicated that he would consider the show for Disney+,[72] but the Netflix-Marvel Television pact restricts the appearance of the four original characters from any non-Netflix series for two years after being canceled.

[75] In addition, Hulu ordered four adult animated Marvel series leading up to a crossover special titled The Offenders, all to be executive produced by Loeb.