The company's logo did not appear as a vanity card on any ESPN programs, with the exception of the daily talk show Jim Rome is Burning.

In addition, ESPN announced a new alliance with the Creative Artists Agency, which among its various clients, represents athletes such as LeBron James, David Beckham and Peyton Manning.

The film, which won a Peabody Award in 2009, about the history of basketball played at Historically Black Colleges and Universities.

Among those participating in the project included Spike Lee, Richard Linklater, Barry Levinson and Mike Tollin.

The series, which earned Peabody and Producer's Guild Awards and was nominated for an Emmy, featured thoughtful and innovative reflections on the previous three decades in sports told through a diverse array of sports fans and social commentators.