Marvin Glass (1914–1974) and his employees created some of the most successful toys and games of the twentieth century such as Mr. Machine, Rock 'Em Sock 'Em Robots, Lite Brite, Ants in the Pants,[1] Mouse Trap, Operation, Simon, Body Language, and the Evel Knievel Stunt Cycle.
This item was invented by Eddy Goldfarb, who worked with Marvin Glass for a very short time after World War II.
The organization's general counsel, James F. Coffee, and accountant Ernest Sonderling, were the architects of the successful business model whereby the designs and inventions were patented and licensed to various toy companies and manufacturers who would pay running royalties based on sales.
Outside counsel, chairman and founder of the Intellectual Property Department at McDermott Will & Emery, Robert J. Schneider, was responsible for procuring the patents and protecting them from infringement.
[5] Joseph M. Burck was a senior designer at Marvin Glass through the mid-1960s to early 1980s and invented or designed many of MGA's hottest items such as Inch Worm, Lite-Brite, Astrolite, Which Witch, Masterpiece, SSP Racers, Chu-Bops, and the Evel Knievel line of toys (Burck was Knievel's personal guest at the infamous Snake River Canyon jump.)