Meyer led the project, Verbickas posited the idea of using a translucent material to direct colored light, and Burck designed the toy itself.

[5] Lite-Brite allows the artist to create a glowing picture by punching multicolored translucent plastic pegs through opaque black paper.

There are eight peg colors: red, blue, orange, white (clear/colorless), green, yellow, pink, and violet (purple).

Color-by-letter templates were sold with the set so that children could create characters from licensed works including Mickey Mouse, Scooby-Doo, My Little Pony, and Transformers among others.

The website has SUN 'N NITE BRITE Sets priced at $10 MSRP and running on three AAA batteries.