[4] Max became active in the animal rights movement after a conversation with Italian actress Isabella Rosellini, who told her about factory farming.
[3] For years, she wrote and distributed action alert emails that encouraged her readers to contact legislators about animal-friendly bills.
[3] She also hosted various fundraisers at her husband's studio to support legislators and politicians, including New York City Mayor Bill De Blasio, and donated artwork and her personal jewelry for auctions that benefited animal rights.
[3][5][7] In 2005, Max co-founded Humane USA-PAC, a political action committee that promotes animal rights legislators in the United States.
[3] In 2011, Max executive produced Vegucated, an American documentary film that explores the challenges of converting to a veganism diet.