[3] Masar will contribute to Saudi Arabia's Vision 2030 objective to increase the capacity to host pilgrims to 30 million by the year 2030.

[4] In addition, it will serve to diversify the Saudi economy away from oil by creating 16,000 jobs.

[5] Masar, which means “path” in Arabic, was officially announced by Umm Alqura for Development and Construction Company on 28 June 2020 as part of Vision 2030.

[7][8] In October 2022, Masar Destination closed a $2 billion deal to construct 7 towers including 1,300 hotel rooms in the Future Investment Initiative.

According to the CEO, the project will include 24,000 hotel rooms 13,000 residential units by the time of completion.