[1] Examples of mashup videos include movie trailer remixes, vids, YouTube poops, and supercuts.
Music video mashups are typically edited to match the rhythm of the original song.
This form of mashup, according to Richard L. Edwards and Chuck Tryon, can be accepted as allegories of citizen empowerment.
With the expansion of YouTube and other video sharing websites over the years it has allowed film to be transformed into a read-write form of media.
Movie trailers are designed to give minimal plot detail and to create hype and anticipation.
Fan made trailer mashups allow the audience to perform their own cinematic spin on current movie footage.
The user generated trailer mashup allows for the creator disregard advertising and promotion paths.
The video content adds context to these clichés, and presents them in a new light, or inspire a moratorium on them.
In 2006, an audience that would turn out to grow to more than six million watched CSI: Miami's David Caruso don a pair of sunglasses after making a glib remark about a victim.
It was because of the way the creator edited away to the screaming finale of the opening credits in between each iteration, establishing a jokey rhythm and a perennial callback.
[11] According to Eduardo Navas,[12] web application mashups is a type of Regenerative Remix that developed with an interest to extend the functionality of software for specific purposes.
The video was produced in support of Barack Obama by Phil de Vellis, an employee of Blue State Digital, but was made without the knowledge of either Obama's campaign, or his employer: de Vellis stated that he made the video in one afternoon at home using a Mac and some software.
In an interview, Mike (one of the two people behind the channel) talks about how mash-up is an accessible practice, saying “It’s not an easy thing to do, but you don’t need very much to do it.
[23] American-based channel mashes videos for comedic or dramatic effect, often splicing (or "spooning") two different scenes from two different films and converging them into one continuous narrative.
Cuts.zzz is an instagram page by Malayalam editor-cinematographer Ajmal Sabu which gained popularity by creating mash-up videos.
In a more serious case, the copyright owners reserve their rights to sue the mashup artists and they may have a maximum punishment of five years in jail and large fines.
"[27] Courts in the United States balance four factors when considering fair use: In 2012, video mashup artist Jonathan McIntosh spoke before the United States Copyright Office to advocate for exemptions to the Digital Millennium Copyright Act.
[28] The final rulemaking stated an exemption for: "Motion pictures (including television shows and videos), as defined in 17 U.S.C.
101, where circumvention is undertaken solely in order to make use of short portions of the motion pictures for the purpose of criticism or comment in limited instances."