Massimo Canevacci (born 1942) is an Italian academic, ethnographer and critical thinker.
Before moving to Brazil, Canevacci was a Professor of Cultural Anthropology at the Faculty of Communication Sciences of the Sapienza University of Rome.
He is also known for his contribution to the study of digital cultures and his dialogic relationship with 'native' populations such as the Bororo and the Xavante of Central Brazil.
He graduated with a thesis about the Frankfurt School and he went on to develop these theories in relation to contemporary transformations of digital communication.
[6] His recent works include The Line of Dust: Bororo Culture Between Tradition, Mutation and Self-Representation published in 2013 and Sinkrética - Esplorazioni etnografiche sulle arti contemporanee published in 2014.