Collaborations with Empire State Human and Lia Organa & Electric Prince were the start of a darker sound for the band.

The band joined alternative German label Out of Line Music in 2015 with the line-up; Marc Massive, Oliver Frost, Lloyd Price and Scot Collins.

The current themes of the songs centre around the darker side of life, depression and anxiety, death, suicide, love, sex and vampirism.

[5] Marc joined Ezee Possee as a dancer, before they released their single Everything Starts with an 'E' on Boy George's small independent label, More Protein.

The band performed their first live gig in January 1996 at Club Skinny at HQ's in Camden, one of two clubnights, along with Arcadia in Soho, which formed the core of the Romo scene.

A third single; My Heart Goes Bang (Get Me to the Doctor) (vs. Miss Dusty 'O')[8] a Dead Or Alive cover, was released later that year.

A radio edit of unreleased track, Murder, was the b-side to the single, and featured Steady on guitars as well as synths.

Bright was also a fashion designer, whose credits included the purple coat worn by Pete Burns in both the video for You Spin Me Round (Like a Record) and on the cover of the album Youthquake.

The album consisted mostly of covers, but also had original songs, such as Murder, Fight the Feeling, Wrecked and Nite Klub Skewl.

Lyrically the title track of the single was a complete departure from their previous releases, and centred around the darker side of fame.

A cover of Hazel O'Connor's Eighth Day was released digitally on Halloween, later that year, with a music video to promote the single.

2013 saw Massive collaborating with Belgian duo Lia Organa & Electric Prince writing and performing vocals on their track Dead Silence, released on 28 February via Black Leather Records.

Low Life was a release of further collaborations with Empire State Human featuring vocals by Maggie K DeMonde of Scarlet Fantastic as well as remixes.

It featured remixes of I Idolize You, Dead Silence, Generation V and Low Life, from The Frixion, Lloyd's side project, Aesthetic Perfection and Leæther Strip.

Two music videos were released to promote the EP; I Idolize You (Modification Edit)[16] and Dead Silence Rising (Frixion Mix)[17] Scot Collins joined the band on keyboards and programming, later in 2015, and they began work on a new album, which was recorded throughout 2016.

[20] On 20 May, the Mat Pop remix of Reigning in the Machines was released via bandcamp, with all profits being donated to Norton Animal Rescue Foundation set up by Gary Edwards in 2010.

[25] 2 December 2016 saw the release of BlutEngel's single Complete which featured the Massive Ego remix of the title track.

Featured vocalists include Chris Pohl (BlutEngel), Maggie K DeMonde (Scarlet Fantastic), German gothic rapper Belzebub and Gene Serene (The Frixion).

During the COVID-19 pandemic touring was cancelled for various festivals including Plage Noir, Out of Line Weekender and Castle Party.

Massive Ego was also featured on Ashbury Heights' song One Trick Pony, released in late March 2021.

The band line-up changed with the live performance, reintroducing Lloyd Price after the departure of Scot Collins.

[33] As well as showcasing the new fuller live sound and image of the band, having moved on from the recognisable trademark make-up and 'Mickey Mouse' geisha hair style, in favour of a more grounded and gimmick free look going forward.