It specializes in the production and distribution of instant noodles,[2] beverages, cakes, and relevant supporting industries.

Meanwhile, the penetration of Master Kong RTD tea reached 38%, 10 percentage points higher than the second.

[4] In November 2011, Master Kong and PepsiCo established a strategic alliance for the production and sales of all non-alcoholic beverages in China.

[6] In June 2018, Master Kong was shortlisted in the national brand project of Xinhua News Agency.

[11] In June 2011, Master Kong[12] was recognized by market research firm, TNS, to be the second most valued brand in China.