[4] Ben Silverman announced in September 2010 that his production company, Electus, in partnership with branded entertainment agency GTM, would produce the show with financing from Diageo, parent of Smirnoff.

[5] The private screening premier on was held in New York City on November 2 and was attended by various luminaries in the Hip Hop music industry such as Grandmaster Flash.

Some have Grammy Award nomination; others have sold millions of albums; some have worked with some of the most popular current recording artists in the world.

During the series the DJs compete in various challenges at venues across the world and most episodes will have eliminations.

The season begins with final auditions at Club Frequency in Miami, Florida.