Because of the uniformly branded and spine-numbered packaging and the standard inclusion of booklets and analysis by recurring film historians, the line is often perceived as the UK equivalent of The Criterion Collection.
In 2004, the website began coordinating with Eureka Entertainment to offer a line of DVDs that focused on renowned filmmakers and films considered to be the best of their type.
In their effort to create definitive editions the line complements their releases with a collection of new or available scholarly material such as interviews, documentaries, essays, and commentary tracks.
Filmmakers such as Guillermo del Toro, Martin Scorsese, Peter Watkins and Claude Lanzmann, scholars such as Tony Rayns, David Bordwell and David Kalat and critics such as Kent Jones, Phillip Lopate, Adrian Martin and Jonathan Rosenbaum have all created exclusive content that was used for releases in the line.
[citation needed] In 2008, the company expanded the range to include Blu-ray and Dual Format releases.