According to MSP’s website, “Matchstick aims to create entertaining films that not only are stunning visually but on the cutting edge of action sports.”[citation needed] MSP has released a feature-length ski movie every year since 1992 with several gaining critical acclaim: their breakthrough film “Ski Movie”, featuring many of the world’s best skiers at the time, was released in 2000 and won “Movie of the Year” from both Powder Magazine and Freeze Magazine.

On March 26, 2009, while filming with MSP in the Dolomite Mountains of Italy, Shane was attempting a ski-BASE jump when one of his skis did not release causing a catastrophic failure and ultimately his death.

In 2013, MSP and Red Bull Media House released McConkey a documentary film about Shane's life and untimely death.

The world premiere was held in Shane's hometown of Squaw Valley, California before a crowd of 4,500 viewers.

Primarily used for aerial film work from a helicopter, MSP has developed unique mounts to attach the Cineflex system to a pickup truck (CineTruck) and side-by-side ATV (CineRanger).