A nominal price of US$0.10 a year was charged for subscription to make it eligible for second-class mailing.
[8] The magazine was established to give people without sight access to articles from print periodicals in braille, New York Point, and Moon type format.
[3] Printed on brown paper using mostly recycled material, it was mailed in a large envelope, postage-free, because of an act of Congress.
Only the cover had writing, which included the magazine name, address (20 West 17th Street), and the line, "Founded in 1907 by Mrs. William Ziegler and endowed by her so that blind people may receive it free of charge.
"[9] Each issue contained a high-class story, poetry, news of the day in condensed form and one sheet of popular music.
The magazine, which initially cost approximately $20,000 a year, was a charitable undertaking and not a money-making enterprise.