Matomy Media

Matomy Media Group Ltd., a publicly traded company since July 2014,[1] is a shell corporation which was the former owner and operator of a number of performance-based and programmatic advertising solutions, which were all sold or closed by the end of 2019.

[6] Matomy became a publicly traded company on the High Growth Segment of the London Stock Exchange's Main Market in July 2014.

[9] Matomy grew by investing in companies within the advertising domain, most notably Team Internet (2014), Mobfox (2014) and Optimatic (2015).

Matomy was led by Ofer Druker from its inception until April 2017, at which point he stepped down at the request of activist hedge fund Brosh Capital,[5] who thought that the company was being mismanaged.

The existing shareholders were the three founders of Team Internet: Nico Zeifang, Mario Witte and Stefan Wiegard, equal partners in a holding company called 'Rainmaker'.

[13] In the case that Matomy had insufficient funds, the founders would be able to buy back their shares at a 40% discount to the purchase price.

Niri's ten-month tenure oversaw the disposal of non-core assets as well as the laying off of 150 staff in order to focus on just two parts of the company: MobFox and Team Internet.

[20] Following the imposition of stricter quality requirements from video advertisers, the revenue of Optimatic fell significantly and was closed in April 2018.

[21] In February 2018, Matomy raised $30M in convertible bonds in order to fund the purchase of the remaining share options held by Team Internet.

These terms increased the interest rate to 7%, delayed the payment schedule and enabled prepayment without penalty.

[29] In March 2019, the management structure was slimmed down, after the CEO Liam Galin stepped down to pursue a new venue and was replaced by Sami Totah, a partner at Viola Group, a shareholder of Matomy.

[30] The company also replaced its resigned in house legal advisor with the law firm Meitar Liquornik Geva Leshem Tal.

[41][42][43] The first payment of $44M, together with $3M of Matomy's cash, was used to purchase the final 10% of Team Internet from Rainmaker and to repay the bondholders in full.

Silberman and Medigus had previously acquired the cash shell Intellisense for the purpose of listing their subsidiary ScoutCam.

[50] On 13 February 2020, the Israeli medical device maker Medigus announced that they were in negotiations to buy 24.99% of the company from other shareholders.