Matsumae (松前町, Matsumae-chō) is a town located in Oshima Subprefecture, Hokkaido, Japan.

The total area of the town is 293.11 square kilometres (113.17 sq mi).

In addition the town governs the two islands in the Tsugaru Strait, Oshima and Kojima.

[2] Along with Kaminokuni, Hokkaido, and Fukushima, Hokkaido, Matsumae shares a border with Mount Daisengen, and contains the newest and shortest climbing route to the summit of the mountain.

Surrounding Matsumae Castle is Matsumae Park, which features over 10,000 cherry trees of over 250 varieties, and is ranked among the top cherry blossom viewing spots in the country.