Matt O’Connor (born February 1967) is a marketing consultant, political activist, and author.
His father was a headmaster of a Catholic school from Kerry, Ireland; his mother was an English teacher.
[4] In 2007 he published his first book Fathers4Justice: The Inside Story through the Orion Publishing Group and sold the film rights to his life story to Buena Vista pictures, part of the Walt Disney group.
[5] In 2009 O'Connor launched an ice cream brand 'The Icecreamists' at Selfridges' London store, then opened a shop in Covent Garden.
[6] In 2011 his Baby Gaga breast milk ice cream was removed from sale by Westminster Council for testing, but later returned.