He was signed by Championship Gaming Series (CGS) when DirectTV planned to broadcast World of Warcraft to a mainstream television audience.
In 2008 he relocated to Cologne, Germany to work for Electronic Sports League as host and editor with James "2GD" Harding and Joe Miller (commentator).
Broadcasting the Intel Extreme Masters, he provided commentary for World of Warcraft and Counter-Strike 1.6 tournaments, presenting live at CeBit and Gamescom.
In 2009 he produced the weekly internet World of Warcraft show WoW Wednesdays which attracted a regular viewership before the emergence of streaming platforms like Twitch.
In 2011 over 1.5 million unique viewers watched him present the esports finals live at DreamHack, the world's largest digital festival and LAN party.