[5] In 2017, Matt Rife was a host on the short-lived reboot of TRL and appeared on MTV's The Challenge: Champs vs.

[9][10][11][12] He was further featured on the television series Bring the Funny in 2019,[13] where he advanced to the Semi-final Showcase but was eliminated in week 8, and the Netflix special Natural Selection.

[18] On November 15, 2023, Rife released his Netflix standup special Natural Selection, which Vulture reviewed as "half uninspiring dick jokes ... and entirely underwhelming.

"[19] Cracked stated of the special that the main take aways were "There are lots of women that Rife doesn't care for.

In a statement in response to the controversy, Rife linked a fake apology note to a website that offered safety helmets for people with disabilities.

[21] Rife attracted further controversy in December 2023 after posting a message to a six-year-old child that claimed his mother purchased gifts for him from the profits she earned on the website OnlyFans.

[22] Rife has said his biggest influences in comedy are Dave Chappelle, Ricky Gervais, and Dane Cook.