Matthew Buckland (22 August 1974 – 23 April 2019)[1] was a South African Internet entrepreneur and businessman who founded and exited[2] digital agency and publisher Creative Spark, acquired in 2015 by UK firm M&C Saatchi PLC (LSE: SAA), the holding group of M&C Saatchi.

[17] He then later worked as the Internet editor for prime-time TV show, Carte Blanche, before becoming Managing Director of Mail & Guardian's online division.

[18][19][20][21] Buckland co-founded Amatomu in 2007, and in 2010, Creative Spark[22] and Burn Media, which he funded himself after being unable to raise venture capital for it.

[24] The deal included the sale of both the digital agency and the publishing arm, which owns titles such as Memeburn and Ventureburn.

[26] Ventureburn is a site that reports on the startup, entrepreneur and investor ecosystems in South Africa, Kenya and Nigeria.