[11][12] Grocoff is developing one of the world's first projects to register for the Living Community Challenge.

Veridian at County Farm was among 100 projects worldwide highlighted in the Local Projects Challenge at the 2020 World Urban Forum 10 in Abu Dhabi as part of the United Nations program for Accelerating the UN Sustainable Development Goals.

Grocoff first gained national attention for the rehabilitation of his Victorian-era Mission Zero house in Ann Arbor, Michigan.

[19] In 2013, Grocoff and his company THRIVE partnered with BLUElab from the University of Michigan College of Engineering and offered his home as community testbed for net zero water and restoration of ecological water flow to pre-development conditions.

[21][22] Grocoff calls the home "Mission Zero House" in honor of Ray Anderson, founder and chairman of Interface, Inc., who, in 1994, pledged that his multi-national carpet company would meet a "Mission Zero" goal to eliminate any negative impact it may have on the environment by the year 2020.