[17] Hiltzik advised political strategist Lis Smith on crisis management, and encouraged her to write a book about her experiences, which was published as Any Give Tuesday in 2022.

[19] In August 2021, Business Insider ranked Hiltzik as one of the top public relations people in crisis management, citing his experience working with high-profile clients like Brad Pitt, Eric Schmidt, Katie Couric and Kelly Ripa.

[20] Hiltzik is known for his work helping to build the public image of high profile women including Hillary Clinton, Ivanka Trump, Nicole Shanahan, Couric, and Ripa.

[21][22] He handled public relations pro bono for Darnella Frazier, the young woman whose recording of the murder of George Floyd helped to inspire protests against police brutality and played a key role in the conviction of Derek Chauvin.

[24] Hiltzik kept a low profile in the media in the aftermath of the trial, while working to encourage support for Depp and revitalize his career.

[26][27] He was part of a panel on echo chambers and polarization in media at the Cornell University College of Arts and Sciences on April 19, 2023.

[28] The Observer listed Hiltzik Strategies as one of the top crisis and reputation management firms in 2024, noting that it had "significant growth" in its client base.

[41] In the summer of 2020, during the coronavirus pandemic, Hiltzik suggested that the school's film competition focus on the subject of connection during isolation and lockdown.