Matthew R. Shay (born 1962) is a trade association executive currently serving as the president and CEO of the National Retail Federation.

[6][7][8][9] Before joining the National Retail Federation, Shay served as president and CEO of the International Franchise Association (IFA).

Under his leadership, IFA restored the flow of credit to cash-strapped retail and other franchise businesses during the national recession.

Prior to joining IFA, Shay was assistant general counsel at the Ohio Council of Retail Merchants in Columbus.

In 2016, Shay received the International Franchise Association Dennis Wieczorek Free Enterprise Award.