Matthew Zook

[3] In 2011 Zook cofounded the New Mappings Collaboratory at the University of Kentucky to focus on public engagement in Lexington, 'big data' and user-generated Internet content, as well as the affordances of place-based thinking, analysis, and representation.

[5] Much of Zook's early work is on how economic factors have influenced and shaped the internet and the ICT industry (Information, Communications and Technology).

This research showed how despite the image of the internet being a tool of egalitarian communication and commerce, the resources of production were creating a digital divide.

Zook also created a heat map generated from the data being collected from the Price of Weed project, which was featured in Wired.

[10] In 2006, Zook provided expert testimony about the Geography of Internet Pornography in a federal court case American Civil Liberties Union vs. Alberto Gonzales[13]