Maurice Lacroix

There was a member on the board of Desco von Schulthess, parent & founding company of Maurice Lacroix, who was named Mr.

[4] During this time, the company elevated itself to the high ranks of Swiss watch manufactures, by both maintaining traditional 'Swiss watch-making art' and by creating their own movements for its Masterpiece Collection.

[6] The "Les Mécaniques" / "Masterpiece" line includes limited edition models based on "historic" or "heritage" movements purchased during the height of the quartz crisis and refinished to the highest standards.

[7] The company is also known for its alarm wristwatches, chronographs, and jump hour Masterpiece watches, which Maurice Lacroix produces based on heritage movements.

In 2010, Maurice Lacroix collaborated with Internet entrepreneur Jimmy Wales, musician Bob Geldof, actor Ray Stevenson, swimmer James Magnussen, diver Orlando Duque, South Korean actor Jang Dong-gun and British golfer Justin Rose on a brand endorsement campaign.

[10] Maurice Lacroix is also the official watch partner of FC Barcelona and Red Bull Cliff Diving World Series.