[3] Several limited series were then created specially for the Max imprint, such as Apache Skies and Haunt of Horror, but the majority of its publications were based around existing Marvel characters, such as Howard the Duck and Devil-Slayer.

According to a CNN.com article, "The new series pairs the original artist, John Severin, now 86, with Ron Zimmerman, a television writer.

"[5] The character's homosexuality is conveyed indirectly, through euphemisms and puns, and the comic's style is campy.

[5] Conservative groups protested the homosexual take on the character, which they claimed would corrupt children, though the covers carried an "Adults only" label.

[7] While some works such as Alias have received acclaim, the imprint has attracted controversy, with some critics considering some of the titles to be gratuitous in its use of mature or vulgar content.