Niva Bupa Health Insurance Company Ltd. (formerly known was Max Bupa Health Insurance Company Limited) is a joint venture between Fettle Tone LLP (an affiliate of True North Fund VI LLP), an Indian private equity firm, and the UK based healthcare services expert, Bupa Singapore Holdings Pte.

The company is regulated by the Insurance Regulatory and Development Authority of India (IRDAI).

[4] In April 2019, the company launched 'AnyTimeHealth (ATH)' machines that allow customers to buy health insurance cover in a few seconds.

[5] In February 2019, Max India's entire 51 per cent stake was acquired by Fettle Tone LLP, an affiliate of private equity firm True North for ₹1,010 crore (US$120 million).

[7][8][9][10] Insurance Regulatory and Development Authority of India (IRDAI) has imposed penalty totaling Rs.20 lakh on Niva Bupa formerly known as Max Bupa Health Insurance Company Ltd. for four violations, one of which pertains to timelines for settling claims.