Its only disadvantage for everyday use was that it could not be used at night as it made the skin too dark under all except under the powerful lights used in film studios.

While his father wanted to reserve the product for film use, Frank Factor was open to the commercial possibilities and began developing lighter shades.

At the time the company was only able to produce enough to meet studio demand which until production could be increased delayed commercial release until 1937.

Max Factor Jr. was married in 1933 to Mildred “Milly” Cohen with whom he remained for thirty-seven years until her death in 1970.

[4] Factor died in 1996 and was interred in the Hillside Memorial Park Cemetery in Culver City, California.