The building was remodeled by renowned theater architect S. Charles Lee, and in 1935, it re-opened featuring a ground-floor salon, make-up manufacturing on the three floors above, and the Max Factor Make Up Studio in an added one-story wing.

"[1] Virtually all of Classic Hollywood's greatest starlets frequented the salon and make-up studio, including Lana Turner, Rita Hayworth, Claudette Colbert, Jean Harlow, Bette Davis, and more.

[8] Max Factor Building, a four-story brick and stucco structure, was remodeled in the early 1930s by S. Charles Lee, who also added a one-story wing.

[1][5] Aspects of the building that define its look include street-to-roof fluted pilasters, curved display windows containing bronze, copper, and pewter finished aluminum castings, bas-relief ornaments, art-deco rooftop ornaments, and an entrance and window cases clad in marble and decorated with medallions and garlands.

[5][9] Inside, the building features an art deco lobby that contains pastel hues, marble archways, trompe l’oeil, faux finishes, and crystal chandeliers.