Maxibon is a brand of ice cream sandwich made by Froneri, and also previously owned by the Swiss company Nestlé.

Since 2016, the brand has been owned by Froneri, a joint venture between the English R&R Ice Cream and Nestlé itself.

[1] The Maxibon bar is available in Europe, Canada, Australia, Chile, Egypt and New Zealand and can be purchased from 'Maxibon Zone' stands in European cities, such as Madrid.

There are three available variations of Maxibon in Europe including vanilla, white chocolate and original flavour.

Usually involving Whitney who roams around in a mall finding strangers where if a contestant can manage to eat a Maxibon ice cream sandwich within 30 seconds.