The company was founded in 2004 and for long time was an asset of the Russian systems integrator NVision Group [ru].

In July of the same year the company took part in the auction of the Moscow Metro for the right to create Wi-Fi network and signed a contract as the only bidder.

[1][2][3][4] The main contenders for the creation and maintenance of the network in the Moscow metro were cellular operators, members of the 'big three' - MegaFon, Mobile TeleSystems and VimpelCom.

Access to the subway infrastructure was interesting for the companies in terms of expanding the coverage area of their own mobile networks and Internet connections.

In the second auction, held in June 2013, the organizer refused to create an internal network and increased preferences for an executor, but the mobile operators were not satisfied with the discount rates.

According to the contract, the company committed to provide all the rolling stock of Moscow subway with Wi-Fi connection - more than 4,800 cars at that time; the pay-back period was estimated as 7 years at a cost for the project of 1.5 billion rubles.

[20] Moreover, the pilot mode network was launched on station platforms Vystavochnaya, Delovoy Tsentr, Ulitsa Starokachalovskaya and Bulvar Dmitriya Donskogo.

[31] In May 2016 MaximaTelecom signed a strategic cooperation agreement with MTS, which implies the implementation of a project to provide subway passengers with mobile connection of the operator.

[34] In November 2015 MaximaTelecom launched the Wi-Fi zone under a new brand AURA at the terminals C, D, E, F, registration, departure, arrival and transit areas of Sheremetyevo International Airport in Moscow.

The contract between MaximaTelecom and Aeroexpress implies launching the WiFi connection in the remaining terminals in Domodedovo and Vnukovo airports, and at Belorussky and Kievsky railway stations.

[39] In January 2016 the company announced the future launch of AURA networks and interactive information and entertainment portal in the children's educational park Kidzania.

[44] In December 2015 ‘MaximaTelecom’ announced its plans to enter the United States market, negotiations with the mayor's offices of several major cities, the executives of the local subway and the Amtrak.

[24][46] In December 2021, "MaximaTelecom" and Gazprom-Media launched joint venture "GPM-Data" for development of products, based on artificial intellect and machine-learning.

[47] In the Moscow subway company makes profit of advertising banners on the portal wi-fi.ru (before June 2015 it was vmet.ro), which is loaded when you connect to the network and between the sites visited by the user.

In September, the company introduced a 'seamless authentication' for paid users: a device connects to the network automatically, without having to open the browser.

[52] In October 2015 MaximaTelecom together with the company Data-Centric Alliance launched a platform AURA Place, oriented at small and medium businesses, where you can purchase the advertisement in the Wi-Fi subway network.