[13] Maximum Effort Productions projects include the musical Spirited, directed by Sean Anders and starring Reynolds and Will Ferrell.

[21] Maximum Effort Marketing has created ads for Reynolds' brands Aviation Gin and Mint Mobile,[6] films such as Deadpool 2[6] and Free Guy,[22] and for Match.com,[23] R.M.

[1] One of the Aviation Gin spots went viral, as a spoof on a Peloton holiday commercial that had received significant backlash, with both ads starring the same actress, Monica Ruiz.

[25][26] A spot for Mint Mobile featured Rick Moranis, in a rare public appearance for the actor,[25] and an advertising stunt for Aviation Gin and Laughing Man Coffee had a faux Twitter war between Reynolds and Hugh Jackman.

[6][26] A video for Match.com went viral at the end of 2020, as it featured Satan dating the year 2020 and debuted Taylor Swift's re-recording of her song "Love Story".