Maxwell Evans Rich (August 13, 1913 – July 29, 1979) was a major general in the United States Army.
[2] He was an Executive Vice President of the National Rifle Association of America (NRA).
As Executive Vice President of the NRA from 1970 to 1977, succeeding General Franklin Orth and followed by Harlon Carter, he was part of the "Old Guard".
A grassroots movement led by Neal Knox and Harlon Carter ousted Rich and the "old guard" as a result of the so-called "Cincinnati Revolt" or "Cincinnati Coup", which occurred at the 1977 annual meeting.
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