Mayank Shekhar

He is the editorial head of Mid-Day entertainment and the host of the online talk show Sit with Hitlist.

[7] Shekhar moved to Mumbai after his studies and started his career as film journalist, eventually he came to head the features team at Mumbai Mirror for two years and was also part of the Mid-Day features team for four years.

In a review, Bollywood Hungama wrote that the book "qualifies more as his [Shekhar's] personal portfolio or his extended resume.

[8][11] According to Rediff, Shekhar belongs to breed of film critics who "bring sense, and a measure of cinematic sensibility, to their writing".

[15][5] The Telegraph described it as "a collection of essays on a number of aspects of popular Indian culture - ranging from cinema and drinking to politics and music - that are often glossed over".