As well as nudes, Mayfair featured short stories and serious articles on such "male" interests as classic cars, trains, and military history.

Graham Masterton initially wrote Quest as fiction, but later interviewed real people to inform the article.

In 1982, a separate and nominally annual Best of Mayfair supplement was introduced, reprinting the full photo sets and other items.

In August 1972, Mayfair featured the regular comic-strip adventures of "Carrie" with story and fully painted artwork by Don Lawrence.

Occasionally couples, male and female models and sets of two or more girls together (though lesbianism was usually implied rather than made obvious) were featured.

In March 1982, Robert Maxwell reached an agreement to buy Mayfair from Yvonne Fisk (widow of founder Brian).

The change of ownership and the appointment of Stephen Bleach as editor led to more explicitness, more girl-on-girl material, and a focus on established models, mostly with large-breasted figures.

[5] In common with many soft-core publications, Mayfair was specifically banned in Ireland in 1968,[6] and remained so until successfully appealed along with four other Paul Raymond titles on 21 November 2011.

Nevertheless, Reid later appeared in a number of other glamour magazines (sometimes using the pseudonym of "Trixie Buckingham"), as well as acting under the name Louise Germaine, notably in Dennis Potter's Lipstick on Your Collar and Midnight Movie.

Since acquiring ownership in August 2012, Paul Chaplin writes the monthly editorial column, complemented by his own photo shoot of current glamour models.