[1][7] Whitfield decided to name the town after James M. Mayo, who was a colonel in the Confederate States Army.

[8] In August 2018, Mayo temporarily changed the town's name to "Miracle Whip" as an advertisement publicity stunt for the Kraft Heinz brand.

[10] According to the United States Census Bureau, the town has a total area of 2.1 km2 (0.81 sq mi), all land.

The climate in this area is characterized by hot, humid summers and generally mild winters.

As of the 2020 United States census, there were 1,055 people, 419 households, and 211 families residing in the town.

[16] As of the 2010 United States census, there were 1,237 people, 376 households, and 254 families residing in the town.