The Mazda Kiyora, meaning “clean and pure”, was designed for young city drivers.

The roof and two side doors were made with transparent material so you could see the monocoque & frame structure from the outside.

The driver could move and organize the icons including all the meters and audio system on the display.

The engine employed Mazda's unique idle reduction technology called “i-stop” and a more efficient six-speed automatic transmission.

Mazda's “i-stop” system saved fuel in stop and go urban traffic by shutting down the engine automatically when the vehicle was stationary and restarting quickly and quietly.