These included Redbook for women, Bluebook for men, McCall's, the Saturday Review, and Popular Mechanics.
The company is named after the founder of its namesake magazine, James McCall, who was a Scottish tailor.
In later years, Marvin Pierce, the father of Barbara Bush, served as the McCall Corporation's president.
[6] Blue Book had its name modified to Bluebook and remained a short story magazine until McCall's discontinued publication in 1956.
[7] Red Book had its name modified to Redbook and evolved into a general interest magazine that published fiction and nonfiction.
The 100-page monthly magazine sold for five cents, and was distributed through stores that were members of the Super Market Institute.