McDonald's Deluxe line

The McDonald's Deluxe line was a series of sandwiches introduced in the early to mid 1990s and marketed by McDonald's with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for adult tastes.

The Deluxe series was a marketing disaster and is now considered to be one of the most expensive flops in McDonald's history.

Except for the McLean Deluxe, all sandwiches were developed by McDonald's executive chef Andrew Selvaggio.

[4][5] McDonald's budgeted at $100–150 million (USD) for the introduction of the line and contracted the Minneapolis-based ad firm of Fallon McElligott to oversee the roll out of the project.

All sandwiches were served on a bakery style roll and featured better quality ingredients, such as whole leaf lettuce and sliced tomatoes.