The primary product consists of two quarter-pound beef patties topped with mayonnaise, ketchup, two slices of cheese, and six strips of bacon.

[3] The addition of the product was part of a push to add menu items that appeal to the 18- to 34-year-old demographic and expand late-night sales.

This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.

On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.

US Senator Elizabeth Warren from Massachusetts has used the burger in examples of what she perceives to be price gouging and to lobby for more government control.