The neighborhood of South Main Street in Pine Bluff was mostly residential until the mid-20th-century, when commercial enterprises began to appear in the area.

The building the standard corporate design for the era: a red, white and yellow motif with arches projecting through the roof.

[2] The first double golden arches sign appeared just three months after the Pine Bluff store opened.

In Orange Roofs, Golden Arches: The Architecture of American Chain Restaurants Phillip Langdon stated the arch was symbolic of a "buoyant spirit: a feeling of skyward momentum, symbolic of an aerospace age in which man could hurtle himself into the heavens.

"[2] Langdon goes on to state that the purpose of the McDonald's arch was to bring a sense of structural modernism in a roadside hamburger stand.

Others exist in Magnolia, New Jersey;[7] Green Bay, Wisconsin;[8] St Clair Shores, Michigan; Warren, Michigan; Montrose, Colorado; Independence, Missouri; Winter Haven, Florida; Belleville, Illinois; and Muncie, Indiana.