Mdivani

[1] Outside of Georgia, the best known bearers of this name were the children of General Zakhari Mdivani (1867–1933), who served as the aide-de-camp to the Tsar of Russia,[2] and his Georgian-Polish[3] wife, Elizabeth Viktorovna Sabalewska (1884–1922),[4] a socialite and close friend of Rasputin.

They were a media staple of their time and are often regarded as pioneers of the modern concept of the "lifestyle celebrity.

"[6][7] Their phenomenon was analyzed by Dale Carnegie in his landmark book How to Win Friends and Influence People,[8] with some calling it the "Mdivani Spell".

[9] F. Scott Fitzgerald, author of The Great Gatsby, referenced the Mdivani as a symbol of celebrity[10] at the time; food dishes[11] and fashion styles were named after them; and they even came up in a U.S. congressional hearing in 1935.

[12] British biographer Ralph Hewins, known for his works on J. Paul Getty, had planned to publish a biography of the Mdivani family based on decades of research, but family events ultimately halted the project.