[citation needed] Sony Music Latin CEO Afo Verde partnered Anuel AA with Shakira to grow his audience, after the rapper demanded "more services from [the label]".

[3] Shakira played a clip of the song in her home recording studio during a 60 Minutes interview with CBS in November 2019.

[4] On 12 January 2020, Shakira announced the collaboration posting the single cover alongside the song's release date on her Instagram.

[8] To celebrate Shakira's upcoming Super Bowl Halftime Show performance, a special "Me Gusta"-themed pop-up store was put up in Miami.

[11] Suzette Fernandez of Billboard described the song as "upbeat reggaeton trap" with lyrics focusing on Shakira and Anuel AA as a couple whose love is "losing the sparks".

[2] Suzy Exposito at Rolling Stone thought that the track "is an unhurried lover's rock number with a delicate touch of dembow" and pointed out the couples' complicated relationship "they're fully committed to reclaim".

[21] The colorful visual pays homage to the Asian culture ] with different costumes, hairstyles, and the theme of sushi.

[22] In other scenes Anuel prepares sushi, while Shakira lies on the kitchen table, wearing luxurious pink satin and feathers.