It was released by Source Music on July 23, 2015, as the lead single of the group's second extended play, Flower Bud (2015).
[1] Considered as GFriend's breakout hit, the song boosted the group's popularity when a fan-taken video of a performance on a slippery stage went viral in September 2015.
[3] The music video for lead single "Me Gustas Tu" was produced by Zanybros and directed by Hong Won-ki.
[7] The choreography was created by Park Jun-hee, and the most notable part involves Yerin vaulting over Umji, while Yuju slides underneath in a split.
[11][12] In late May, the group boarded for Japan to promote the compilation album Kyō Kara Watashitachi wa ~ GFriend 1st Best ~ which was released on May 23.
[13][14] The album consists of twelve songs including both Korean and Japanese-language versions of "Me Gustas Tu".
GFriend promoted the album with performances of "Me Gustas Tu" on various music shows, starting with M Countdown on July 23.
[44] In January 2016, "Me Gustas Tu" was one of the songs broadcast via loudspeaker across the Korean Demilitarized Zone, as part of South Korea's anti-Pyongyang propaganda program Voice of Freedom.