Snowflake is the third extended play (EP) by South Korean girl group GFriend.

[3][4] They maintained their "powerful-innocent" concept, wearing school uniforms and showcasing "perfectly synchronized fierce and powerful" dance choreography.

[1][5] The accompanying music video for "Rough" was inspired by the anime film The Girl Who Leapt Through Time.

[3] Hours after the album's release, the group held a showcase at AX Korea in Gwangjin-gu, Seoul, which was broadcast live via Naver's V app.

By February 28, "Rough" had won a total of 15 music show trophies, including "triple crowns" on M!

[25] Won Ho-jung of The Korea Herald said the album's musical style is similar to K-pop from the late 1990s and 2000s, and can appeal to fans who still want the "old-style feel" of classic Korean pop idol groups.

[26] Won described "Rough" and "Say My Name" as powerful and dramatic, and "Luv Star" and "Someday" as adorable and "sugary sweet".

Overall, Won said the album "demonstrates GFriend's potential to move beyond the cliché schoolgirl concept and do something interesting of their own, bringing classic girl groups to 21st-century K-pop.